Primary logo
For white and light backgrounds.
The RiskMapped identity
Brand guidelines
Everything you need to represent RiskMapped clearly and consistently.
Download brand assets
Our primary logo
Our logo
The three-colour icon and RiskMapped wordmark belong together. Use the supplied artwork to preserve the lettering, proportions and space between them.
On dark backgrounds
The colour icon with white lettering.
Single colour
For one-colour printing and restrained layouts.
Reversed
A white logo for dark, uncluttered backgrounds.
The icon
Use the icon for app icons, profile pictures and compact spaces where the full logo would be too small. Use the full logo when introducing RiskMapped to a new audience.
Give it space
Keep a clear area around the logo of at least one quarter of the icon’s height. Keep text, images and other logos outside this area.
Minimum size
Full logo: 120 px wide on screen or 30 mm in print. Standalone icon: 16 px or 4 mm. Use a larger size when the background or printing method needs it.
Keep the balance
Scale the artwork proportionally. The gap between icon and wordmark is part of the logo. Do not move the pieces closer together or further apart.
Our colours
Green, orange and red connect our identity to the protection picture. White and charcoal give information room to be read.
Green
#009D60
RGB 0, 157, 96
Orange
#F76800
RGB 247, 104, 0
Red
#F00315
RGB 240, 3, 21
Charcoal
#161616
RGB 22, 22, 22
Colour has a purpose
Use colour sparingly around the logo. In product screens and reports, pair status colours with a label or symbol so meaning never depends on colour alone.
Keep text readable
Use charcoal on white for body text. Brand colours are accents, not default text colours. For print, ask your printer to convert the RGB artwork using the profile for the chosen paper and process.
Typography
We use Geist for headings, interface labels and body text. Keep the hierarchy simple and give the content space.
Geist
A clearer view.
RegularMediumSemibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 & £ %
The logo lettering is supplied as artwork. Do not recreate it by typing RiskMapped in Geist or another font.
Get Geist from VercelUsing our brand
Use the artwork as supplied, on a simple background with clear contrast.
Write our name consistently
Write RiskMapped as one word, with a capital R and M. In plain text, use the name normally; the logo artwork is for visual branding.
Alongside another brand
Keep each logo separate, with balanced visual weight and its own clear space. Make the relationship clear in words. Do not imply endorsement or a partnership that has not been agreed.
For a new partnership or an unusual use of the identity, contact our team with an example of the proposed design.
Ready to use.
One download with all approved logo versions, transparent PNGs, vector artwork, print PDFs and app icons.
SVGScalable artwork for designers and websites. No font installation needed.
PNGTransparent images for presentations and documents.
PDFVector artwork for print. Use this page as your guidelines.
This page is the current reference for the RiskMapped identity.